Books shelved as rum rum the epic story of the drink that conquered the world by charles a coulombe rum a social and sociable history of the real sp. In the wake of the whiskey wave rum marketers are striving to connect with consumers in new ways when vodka and tequila took the spotlight rum waited patiently in the wings for consumers to transition from white spirits to brown offerings. 2 cuba libre the backstory at heart this is a fancy rum coke with a squeeze of lime the drinks history is as murky as the drink itself but the prevailing theory is that the cuba libre dates to havana around 1900 after the spanish american war. The history of rum is a history of slavery in the americas the sugarcane industry was made possible by slavery writes minnick slaves planted the sugarcane fertilized it cut stalks and transported it to a mill where the cane was crushed and juice extracted
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